Far East tastes
Famous from Formosa: Taiwanese inspiration
The taste for Taiwanese among Japanese consumers is also expected to grow this year. Popularity for Taiwanese desserts in particular, including traditional shaved ice (pictured) and bubble tea, led to the opening of a number of Taiwanese dessert shops in Japan during the course of 2014. This year, Taiwanese beef noodle soup will be one of the big winners. According to reports by the Japan National Tourism Organisation, Japanese visitors to Taiwan reached over 1.4m annually in 2013, a 9.5% increase from 2010.
Functional foods and beverages claims reform Beyond soy: Non-dairy milk alternatives Busting bakery: Fusion desserts Famous from Formosa: Taiwanese inspiration