Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.
UK government:‘There is no one definition of sustainable palm oil’
Voluntary measures and government targets are great – but it is legislation that will push European palm oil users to true sustainability. The food sector could learn a lesson or two from biofuel here.
Food labelling and ethical certification aren’t as effective as we think - for a sustainable food chain, small and medium businesses need to team up with social scientists to create ‘attentive consumption’ and transform the supply chain, say participants...
Mondelez International is on track to meet its goal of sourcing 100% traceable palm oil by the end of the year after reaching 70% traceability in 2014, says global director of sustainability Jonathan Horrell.
Cargill is on track to make its goal of completely sustainable palm oil supply by 2020, the company has said in its second palm oil progress update, summing up the efforts made so far by the US-headquartered agriculture major.
Food businesses and consumers don’t understand the impact emerging economies could face if pressure to source 100% sustainable palm oil builds too quickly, Marks & Spencer’s (M&S) sustainable development manager Fiona Wheatley claims.
Norwegian consumer goods giant Orkla, which also owns Indian brand MTR Foods, has committed to using palm oil from sustainable sources in a move which Greenpeace says should coax other food majors to do similar.
By Winnie Byanyima, executive director, Oxfam International
Food and drink companies can have a big influence over sustainability and ethical issues in their supply chains - and have the power to change them rapidly. One year on from Oxfam's first Behind the Brands sustainability scorecard, nine of the ten...