South Korea’s ban on seafood from Fukushima, Japan has been upheld by the World Trade Organisation (WTO) after a legal debate spanning several years, despite protests from Japan that the food products are ‘scientifically safe’.
CP Kelco is eyeing aggressive APAC expansion with its recent global brand strategy launch, with the Philippines, Malaysia and Pakistan topping the list of countries for market entry, on the back of growing demand for plant-based protein and dairy alternatives.
Suntory Beverage & Food is set to launch its new Pepsi Japan Cola exclusively in the country next month, in its latest bid to put the fizz back into the market as consumers increasingly opt for healthier options.
Adhering to Japan’s strict organic standards and requirements is the biggest hurdle for overseas firms trying to get a foothold in the nation’s fledgling sector, which is now being tipped for a growth spurt.
Chinese consumers still prefer premium products as opposed to those making sustainability claims, in contrast to many other markets worldwide, according to analysis from insights provider Lumina Intelligence.