Human touch: Mondelez says empathy and localisation, not just data, needed to win consumers

By Pearly Neo

02-Nov-2021 - Last updated on 02-Nov-2021 at 03:44 GMT

Global snack giant Mondelez International has revealed that it is taking a new approach dubbed 'humaning' in its marketing and product innovation post-COVID, arguing 'empathy and localisation' are needed to win over consumers.

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