This metatrend shows how “people want to be connected by food,” Cheatham says.
“Comfort food is a good example. We want things with a little bit of a twist—a little innovative or different—but we also like having the wholesomeness of food, and want things we can trust. We want to eat with friends.”
According to research, 68% of Asian consumers say they are “very interested in wholesome nutrition and healthy eating” compared to just 38% in the West.
“I do think consumers are shifting, and we do need to get diets for everyone incorporated into that healthy food continuum,” she adds.
“I can’t say enough that this is an area which can help us fully understand what’s going on in the food space.
“People want to be connected by their food, and by sharing their food stories. And that is how social media becomes an important element in understanding consumer habits, and how it incorporates nutrition and health.”