The active nutrition category has a stable blueprint of trends, but consumers have fast-evolving needs so brands must focus on evolving their communication strategies to hit the right note with the modern customer.
Consumers in the Middle East are increasingly looking for protein-rich products to fulfil various needs, with claims ranging from sports performance to age-related muscle support.
Asian millennial consumers’ demand for novel and higher-value sports and active nutrition products could play instrumental role in accelerating growth of the sector, insights from GlobalData reveal.
Stronger government regulatory support and the ‘debunking’ of myths surrounding hemp are still at a ‘crucial’ stage in Asia, the success of which is key to unlocking its active nutrition potential.
The External Innovation & Partnering Director at Swisse owner H&H Group will make the case for supplementation in active nutrition at our Growth Asia Summit 2023.
The active nutrition category is increasingly cutting across multiple health needs, including digestive health, weight management, as well as joint and bone health, in addition to the more traditional sports and energy considerations, two experts believe.
The rapidly ageing population in Asia-Pacific is set to boost the active nutrition and medical nutrition space, with a renewed focus on protein as a functional ingredient, according to three experts.
The active nutrition market in APAC is growing fast, with industry experts from Herbalife, aland, USDEC, Glanbia and Beneo citing higher consumer demand for natural ingredients, more varied dosage formats, and more occasions where they could consume the...
Join us live tomorrow for the penultimate edition of our free-to-access interactive broadcast series – Growth Asia 2020 – as we focus on the topic of active nutrition with a raft of big name brands and international experts.
