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The excitement of flavour is driving trial in the snack category, reinforcing the idea that consumers are willing to take risks and opening an opportunity for brands to pull out all the stops. Pic: GettyImages

The emerging flavour trends in the salty snacks category

By Gill Hyslop

With more than a third of snackers citing ‘the excitement of flavour’ as the reason to indulge, the flavour experts at T. Hasegawa - one of the world’s top 10 flavour houses - get to grips with what both the better-for-you (BFY) and indulgent-minded consumer...

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