Used by Nestlé, PepsiCo, Givaudan, Campbell’s, Coca-Cola, General Mills, Dole, and more, Tastewise, the AI-powered real-time food intelligence solution, is sharing the top consumer food and beverage trends for 2022.
Indian dairy giant Amul's boss' protest of plant-based products, sustainable sea cucumber production, palm oil traceability and more feature in our round-up of top trending stories on our social media.
Australian food and beverage firms need to improve their social media engagement to maximise reach to consumers in all of the country’s key export markets, especially given the rise of e-commerce post-COVID-19.
Snacking – a familiar term that used to represent the habit of junking between meals – is today part of the millennials lifestyle. Noorul Malik, savvy millennial and marketing & communications executive, APAC, SGK Global, looks at how urbanisation,...
Low-cost social media marketing, ensuring suitable software and systems are in place, and brand protection have been identified as key traits for fast healthy FMCG company growth, according to a panel of industry leaders.
This latest edition of Hot Right Now features our top stories trending on social media, including Australia's 'misleading' plant-based product labels ban, mandatory pregnancy alcohol warning labels, Malaysian sugar tax and more.
A new case study analysis of advertisements on YouTube videos that are targeted at children in Malaysia has revealed that food and beverage ads appeared the most frequently, with more than half of them promoting non-core or unhealthy foods.
Academics in Australia have called into question the lack of regulation for soft drink firms which market to youngsters via social media, arguing that "many young people aged below 13 years are being exposed to a large amount of unhealthy food and...
A new report shows that mainstream media coverage of health concerns regarding soft drinks is increasing, but this has not filtered down to social media where users are more likely to be concerned about packaging and celebrity marketing.
CupoNation claims to have drawn a complete picture of the e-grocery landscape in Australia, concluding that Amazon’s forthcoming entry into the market will not be easy, Facebook is by far the most used Social Media channel by e-grocers, and that Woolworths...
An Australian study into how alcohol companies use sport to sell their products via social media suggests that businesses go beyond simple promotion by encouraging their audiences to create and share their own booze-boosting content.
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.
Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a marketing expert.
FoodNavigator-Asia.com, the news service for Asia-Pacific's food, beverage, nutrition and ingredients industry, and part of the global FoodNavigator.com network, will publish four days a week starting from Tuesday, July 9.