Social Media

The snacking landscape in Asia has evolved, particularly driven by the younger generations. Pic: GettyImages/yacobchuk

Guest article

Asian millennials have evolved and so has snacking

By Gill Hyslop

Snacking – a familiar term that used to represent the habit of junking between meals – is today part of the millennials lifestyle. Noorul Malik, savvy millennial and marketing & communications executive, APAC, SGK Global, looks at how urbanisation,...

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How Australia’s big three battle for online grocery customers

By RJ Whitehead

CupoNation claims to have drawn a complete picture of the e-grocery landscape in Australia, concluding that Amazon’s forthcoming entry into the market will not be easy, Facebook is by far the most used Social Media channel by e-grocers, and that Woolworths...

Big food firms are climate smart but social media stupid

By David Burrows

Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

Starbucks still not sure how to go social

Food for thought

Starbucks still not sure how to go social

By Ankush Chibber

In his latest column, Ankush Chibber looks at Starbucks' latest social snafu and wonders why brands don't learn from their mistakes.

Indian brands gaining most social following

Indian brands gaining most social following

By RJ Whitehead

India’s domestic food and beverage brands have been growing their fan bases at a much faster rate than their global counterparts over the last year, according to research by Ketchum Sampark.

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