Low-cost social media marketing, ensuring suitable software and systems are in place, and brand protection have been identified as key traits for fast healthy FMCG company growth, according to a panel of industry leaders.
This latest edition of Hot Right Now features our top stories trending on social media, including Australia's 'misleading' plant-based product labels ban, mandatory pregnancy alcohol warning labels, Malaysian sugar tax and more.
A new case study analysis of advertisements on YouTube videos that are targeted at children in Malaysia has revealed that food and beverage ads appeared the most frequently, with more than half of them promoting non-core or unhealthy foods.
Academics in Australia have called into question the lack of regulation for soft drink firms which market to youngsters via social media, arguing that "many young people aged below 13 years are being exposed to a large amount of unhealthy food and...
A new report shows that mainstream media coverage of health concerns regarding soft drinks is increasing, but this has not filtered down to social media where users are more likely to be concerned about packaging and celebrity marketing.