Snacking giant Mondelez believes that increased focus needs to be placed on improving the experiential and digital marketing of travel retail confectionery in the APAC region and beyond in order to boost category growth.
Snacking heavyweight Mondelez Australia believes that soft plastic packaging should not be viewed at as the enemy, but more should instead be done to boost its recyclability of this resource if the nation’s 2025 targets are to be achieved.
Global snacking giant Mondelez says sustainability in business operations is much more important to food and beverage companies to achieve economic profitability than popular opinion currently dictates, urging firms to think in the long-term.
Mondelez International’s newly appointed Managing Director for Malaysia and Singapore believes that it is crucial to build in sustainability and affordability as core business components if it is to grow its snacking business in the region, even if that...
Mondelez International’s newly appointed Managing Director for Malaysia and Singapore has revealed product localisation and digitisation as key priorities to drive the company’s regional growth, in an exclusive interview.
Mondelez believes that the recycled packaging technology recently rolled out for Cadbury Dairy Milk in Australia will be able to deliver sustainable packaging options for more markets in the Asia Pacific region in the coming years.
Global snack giant Mondelez International has revealed that it is taking a new approach dubbed ‘humaning’ in its marketing and product innovation post-COVID, arguing ‘empathy and localisation’ are needed to win over consumers.
The rise of the work-from-home culture in Australia ever since the COVID-19 pandemic hit has simultaneously led to a rise in snacking frequency, especially among younger consumers, according to a report by Mondelez Australia.
Mondelez Australia is looking to cash in on the rise of healthier savoury snacks in the country via its recent entry into the local premium cracker category, a sector it believes to be leading this trend nationally.
Mondelez’s first cocoa crop science centre, located in Indonesia, aims to develop good quality, more sustainable beans to benefit its global chocolate brands such as Cadbury, Milka and Cote d’Or – with the firm stressing the need to intensify production...
Mondelez China has launched two limited-edition OREO flavours to tie in with the spring season: Sakura Matcha and Peach Oolong, going all-out with both colourful packaging and collaborative marketing to attract young consumers.
Cadbury has changed its Freddo chocolate mascot, the well-known Freddo Frog, to pictures of real-life endangered frog species on its packaging for a limited time to raise awareness and support conservation efforts.
The Australian bushfire crisis has caused the death of almost 30 people, countless animals and scorched millions of acres of land, In response to the tragedy, food, nutrition and beauty companies in the country, big and small, have been trying to play...
Mondelez Australia has revealed widely differing factors driving snack choice between different generations in Australia, although convenience and quality still stand out as major reasons for snacking across all age groups.
Global snacks giant Mondelez International is looking at portion control and the localisation of flavours for its snacks as two of its major growth and innovation strategies for chocolate in ASEAN, particularly Malaysia, Indonesia and Philippines.
Snacking giant Mondelez International has established a new Growth Hub in Oceania, separate from its global innovation hub SnackFutures, which it claims underscores its commitment to growth and innovation in the region.
Bundaberg Brewed Drinks, Mondelez and Frucor Beverages have been identified as having the ‘least healthy’ product portfolios in Australia as per Health Star Rating (HSR) scores, according to a new report.
Well-being, digital advancement, localization and speed are amongst the major trends and opportunities that global snack manufacturing giant Mondelez has identified as crucial to shaping the future of snacks in APAC and beyond.