Increasingly challenging consumer demands for products that can satisfy both taste and convenience needs are accelerating format and flavour innovation within the ready-to-cook (RTC) foods sector, according to Tyson’s APAC VP.
Flavour enhancement products today need to not only cater to consumers’ clean label demands, but also be made using clean energy if firms wish to capitalise on the current wellness and sustainability trends that are on the rise in the China and Middle...
Flavour localisation is a crucial strategy for healthy snacking brands to win over Asian consumers’ ‘sophisticated tastebuds’, according to Vietnam’s Lecka, which is rapidly expanding across the region.
The flavour innovation process for brands in the APAC region is being increasingly driven by culture and localisation, with many of the region’s bigger food firms already grasping the importance of this trend.
Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.
The Swiss flavours and fragrances company is launching a digital sensory tool to help crowdsource preference for ‘flavour first’ products, whereby the aroma from flavour helps to drive purchasing decision, Rahul Siva, research investigator, Taste &...
Yoghurt brands in India will need to step up creativity and innovation in varying flavours if they wish to curry favour amongst local consumers, in a market where homemade yoghurt is rapidly gaining ground.
Low-to-no alcoholic (LNA) beer brewery Nirvana Breweries has its eye set on the Asian market starting with Japan, and is convinced that its broad range and distinct flavour will set it apart from the competition.