Singapore-based OnlyEg has rapidly grown its presence in various markets across the Asia Pacific and Middle East regions with a focus on the taste and texture of its ‘no sacrifice’ plant-based eggs, available in a multitude of ready-to-eat (RTE) formats.
Thai seaweed snacking giant Taokaenoi has highlighted a combination of healthier eating, more constant snacking and the overall Korean Hallyu trend as a major driver for seaweed snack popularity in recent years.
Rice noodle brands in South East Asia need to gear up product innovation efforts to create new and unusual varieties and pique consumer imagination in order to achieve further industry growth in one of the region’s most traditional markets.
Minimal processing and healthier formulation is key to achieving plant-based success in Asia, where health drivers trump sustainability concerns, according to a Thai brand that is blazing a trail in the category.
Plant-based brands need to slash salt levels by adopting a similar ‘reduce and replace’ strategy used by the sugar-sweetened beverage sector in order to ensure that consumers can reap health benefits of the trend, according to a nutrition expert.
Convenience for parents and guaranteed food safety for children are the primary drivers of growth for the kids’ snacking market in India today, with the category evolving to become an increasingly important dietary occasion in the country.
Adult sodas are receiving strong retailer backing and shelf space in the APAC region on the back of the rising alcohol moderation trend, but the sector still needs to navigate serious challenges in the form of rigid consumer habits and pricing pinch points.
Plant-based meat in a dry, ambient format could provide the alternative protein industry with cleaner and more convenient options that can simultaneously also offer longer shelf-life and stability.
China’s hard seltzers market needs to agree on a standardised name in Mandarin for the category before it can truly live up to its growth potential, even with the likes of Coca Cola, Suntory and Camus Cognac ploughing in resources.
Thailand insect-based brand Cric-Co believes that there is a large potential market for insect-based snacks both within its home market and also in international ones, but it is vital that they are in formats that resonate with mainstream consumers.
Products with a healthier focus are the next major trend within frozen foods sector, with NPD thriving from countries with advanced cold chain systems such as Australia to those with less developed logistics such as India.
Major juice firms such as Dole and Frucor Suntory have revealed how they are tapping into the upcycling trend by finding new uses for fruit waste streams from their existing production supply chains.
Experts say that plant-based chocolate needs to overcome taste challenges and offer localised products if it is to achieve significant growth in APAC, especially with potential labelling and regulatory hurdles looming on the horizon.
China’s plant-based yoghurt sector is being predicted to enjoy significant growth, even though such products sit in a regulatory grey area, according to exclusive insights in our latest FNA InnovATE edition.
Experts from cultured seafood pioneers Avant and BlueNalu have revealed why Asia will become the epicentre of the rapidly rising sector, with the CEOs of both companies sharing their exclusive insights in our brand new FNA InnovATE video series.
