Flavour and high costs remain two of the biggest challenges that the cell-based meat sector needs to overcome before production for everyday consumers can be realised, but its potential benefits for customisation are unrivalled, according to a recent...
San Francisco-based JUST - best-known for its plant-based eggs and mayo – has struck a deal with Japanese Wagyu beef producer Toriyama, and meat and seafood supplier Awano Food Group, to develop, sell, and market cell-cultured Wagyu beef products.
Why will cellular agriculture succeed? “Because people don’t want to stop eating meat, they just have an issue with the process beforehand,” says the founder and president of the Cellular Agriculture Society (CAS).
Finless Foods' CSO and co-founder Brian Wyrwas says the firm is making considerable progress in slashing production costs for lab-grown fish, claiming "there is continuous progress every single day to get to price parity with Bluefin tuna".