Speaker Spotlights: Growth Asia Summit 2022

The cultivated meat revolution: GOOD Meat to reveal its bold journey to the market in Singapore – Growth Asia Summit

By Gary Scattergood contact

- Last updated on GMT

The cultivated meat revolution: GOOD Meat to reveal its bold journey to the market in Singapore – Growth Asia Summit

Related tags: cultivated meat, cell-based meat, Clean meat

A leading exec at the first company to get regulatory approval to sell cultivated meat products will be sharing the strategies behind its journey to the market at our forthcoming Growth Asia Summit in Singapore.

The three day event will take place at the iconic Marina Bay Sands venue from 11-13 October​.

It will feature extensive expert insights from a raft of big-name brands, leading academics, policy experts, and the most innovative suppliers, all focusing on the region with biggest growth potential for food, beverage, supplements, functional products and nutrition – Asia.

The 2022 face-to-face summit will feature:

  • Day one dedicated to Healthy Ageing,​ incorporating our long-standing Healthy Ageing APAC Summit​, in a region where 1.3bn people will be over the age of 60 by 2050.
  • Day two will be dedicated to Probiotics, Prebiotics and the Microbiome,​ incorporating our established Probiota Asia​ summit, as we connect the worlds of business and science in these fascinating, and booming, categories.
  • And day three will be dedicated to Protein​, incorporating our Protein Vision​ event, as we shine the spotlight on one of the fastest-growing categories, plant-based protein, as well as detailing the latest innovation in the emerging cultivated product space, and of course the traditional meat, dairy and seafood sectors.

Today we can reveal that Aaron Yeo, Operations Director, GOOD Meat, will deliver a keynote talk titled: ​‘The cultivated meat revolution: GOOD Meat’s bold journey to the market in Singapore’

His synopsis states: “GOOD Meat was the first company in the world to secure regulatory approval to commercialise cultivated meat in November 2020. Since then, the company has learnt so much through its ongoing journey to make cultivated meat accessible and affordable. This talk will detail how GOOD Meat’s first steps in Singapore have led to significant expansion plans, from its first commercial serving to a group of students, to the hawker stalls of Singapore where tradition meets the future of protein, to its decision to build Asia’s largest cultivated meat production facility in the City State.”

Key takeaways will include:

  • How cultivated meat can be a means to provide food security 
  • How GOOD Meat built a detailed understanding of the consumer market
  • The bold step to invest ahead of demand and build Asia’s largest cultivated meat production facility

Aaron is the Director of Operations at GOOD Meat, and previously spent six years at Singapore’s Economic Development Board, specialising in AgriFood, and was also a Regional Director for the Americas. Prior to that he was the Assistant Director, Renewable Energy , at Singapore’s Ministry of Trade and Industry and also has experience as a sustainability analyst at the United Nations. Based in Singapore, he describes himself as an avid craft beer brewer.

The full list of confirmed speakers is:

  • Gerben Kamps, Head of Global Business Development of Seafood Alternatives,  Thai Union Group
  • Mimi Kumar, Director Product Development, International, Blackmores
  • Dr. Zhanyou Yun, Assistant President, Yili
  • Laurent Stévenart, Singapore and UAE Country Manager, Impossible Foods
  • Dr Sunny Wong, Associate Professor, Lee Kong Chian School of Medicine, Nanyang Technological University Singapore
  • Angela Brady, External Innovation & Partnering Director, and Regina Karim, MD, Senior Global Science Communication and Claims Manager, H&H Group (parent company of Biostime and Swisse)
  • Dr Daisuke Fujiwara, General Manager, Health Science Department, Kirin Holdings
  • Dr Shao Quan Liu, Associate Professor, National University of Singapore (NUS), Food Science and Technology
  • Aaron Yeo, Director of Operations, GOOD Meat 
  • Dr Shan May Yong, Principal Scientist, Bioefficacy and Bioactive Discovery, Brands Suntory
  • Professor Brian Kennedy, Distinguished Professor, Department of Biochemistry and Physiology, Yong Loo Lin School of Medicine, National University of Singapore
  • Alicia Ng, Vice President and Head of R&D for Wider Asia, GSK Consumer Healthcare
  • Jesse Gu, Head of Sales and Marketing, BYHEALTH International
  • Carrie Chan, Founder & Chief Executive Officer, Avant
  • Evan Hayes, Managing Director Asia Pacific, Factors Group
  • Dr Saishreyas Sundarajoo, Head of Clinical Affairs, AMiLi
  • Nathan Cheong, CEO, Melrose Health
  • Dr Roberto Grau, Professor of Microbiology and Head of the Molecular Biology Laboratory, Universidad Nacional de Rosario (UNR) and Consejo Nacional de Investigaciones Científicas y Tecnológicas (CONICET), Argentina
  • Sanghyun Lim, Principal Researcher, Cell Biotech
  • Tony Hunter, Global Strategic Foresight Consultant, Food Scientist and Speaker, Food Futurist
  • Dr Dai Chen, Research Fellow, National University of Singapore (NUS) and CTO Probicient

We will also be hosting a condensed digital event, consisting of three 90-minute broadcasts on the same topics the following week, from 18-20 October.

Throughout both events, FoodNavigator-Asia.com​ and NutraIngredients-Asia.com​ will help you understand how the industry can best navigate the region’s highly diverse consumer, regulatory, cultural and economic landscape in order to reap the substantial rewards on offer.

Gary Scattergood, Editor-in-Chief of both titles and Regional Head: APAC at publisher William Reed’s Global Brands division, said: “We are delighted to be able to return to live events here in Singapore, home to our regional HQ, and are thrilled with the stellar line-up of industry experts who will be sharing their insights.

“We can’t wait to welcome everyone to our summit as we showcase the huge potential for growth across the Healthy Ageing, Probiotics, Prebiotics and the Microbiome, and Protein sectors here in Asia.”

Register as a delegate today.

We also have extensive sponsorship opportunities for innovative brands to partner with us to showcase their solutions across the Healthy Ageing category, Probiotics, Prebiotics and Microbiome space, and the Protein sectors. For more information, contact Sueann.peh@wrbm.com​.

 

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