Emotional marketing to better connect with consumers as costs increase and innovation across the wholegrain space are two key ingredients for APAC bakery success, according to industry heavyweights such as Lotte and Julie’s.
Indian biscuit giant Parle is looking to tap into premiumisation trends in the Middle East, believing that higher spending power and a demand for exclusivity are good drivers for its Platina range.
Bakery heavyweight Julie’s has forecasted a positive outlook for the biscuits market in South East Asia, amidst its complete brand makeover efforts and plans to dive deeper into various existing markets.
Biscuit International, one of Europe’s leading players in the private label healthy biscuit category, has agreed to acquire Dan Cake Portugal, subject to antitrust procedures.
Lotte is targeting Thailand’s adult snacking market with two new stick biscuits featuring “sophisticated flavours” – tom yum kung and spicy bbq cream – its country MD told us in an exclusive interview.
Malaysia’s home-grown confectionery and biscuit brand Julie’s is experiencing fast growth in China’s e-commerce space, with sales growing by five-fold in the past three years.
To celebrate its centenary, Britannia Industries is planning to launch 50 new products this year in a bid to extend beyond biscuits and become a total foods company.
Advertising Business Group (ABG) has signed a memorandum of understanding with the GCC Food and Beverage Alliance (GCC FBA) to make “responsible marketing to children” an industry standard in the gulf region.
Anmol Industries - a branded packaged food company focussing on biscuits and cakes - has filed draft papers with the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO).
Australian biscuit maker Kooka’s Country Cookies is moving to a new site to cope with increased demand following a decision by Woolworths to cease stocking the biscuits that paradoxically sent sales soaring.
Chinese consumers are expected to eat more Western style biscuits in the coming years as their knowledge of cheese types increase, according to a recent report by Mintel.
