Emotional marketing to better connect with consumers as costs increase and innovation across the wholegrain space are two key ingredients for APAC bakery success, according to industry heavyweights such as Lotte and Julie’s.
Bakery heavyweight Julie’s has forecasted a positive outlook for the biscuits market in South East Asia, amidst its complete brand makeover efforts and plans to dive deeper into various existing markets.
Lotte is targeting Thailand’s adult snacking market with two new stick biscuits featuring “sophisticated flavours” – tom yum kung and spicy bbq cream – its country MD told us in an exclusive interview.
Advertising Business Group (ABG) has signed a memorandum of understanding with the GCC Food and Beverage Alliance (GCC FBA) to make “responsible marketing to children” an industry standard in the gulf region.
Australian biscuit maker Kooka’s Country Cookies is moving to a new site to cope with increased demand following a decision by Woolworths to cease stocking the biscuits that paradoxically sent sales soaring.