Premiumisation and flavour experimentation are the major trends driving growth for the alcohol industry in Indian and South East Asia, AB InBev’s Regional President revealed in the second part of our exclusive interview.
AB InBev India and South East Asia President Kartikeya Sharma has reveals how the firm utilised innovation and marketing strategies to weather COVID-19 challenges and emerge with healthy brand growth, in the first part of our exclusive interview.
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
Global beer major AB InBev is launching the ‘first and only’ wheat beer to adopt a peach variant in Thailand under the Hoegaarden brand come April 1, exclusive to the country and in line with up-and-coming fruity beer trends.
Multinational beer brewer AB InBev says the launch of a new super-mild beer in India will have dual positive impacts for the company: To both boost its low-and-no alcohol portfolio, while simultaneously adapting to local regulations.
Global beer giant AB InBev is rebranding flagship pink beer Hoegaarden rosée in Thailand for the first time on August 1, with the aim of accentuating its key ingredient, raspberry, and enhancing appeal with its main target female demographic.