Asahi bids for Peroni, Grolsch and Meantime beer brands

By Rachel Arthur

- Last updated on GMT

Speculation on possible buyers for the SABMiller brands has been building since last year. Pic: MarianVejcik
Speculation on possible buyers for the SABMiller brands has been building since last year. Pic: MarianVejcik

Related tags Ab inbev Beer and breweries in multi regions Netherlands

Japan’s Asahi Group Holdings Ltd has offered to buy SABMiller’s Peroni, Grolsch and Meantime brands, in a bid worth $2.9bn. 

AB InBev has been exploring the sale of the SABMiller brands, in order to address regulatory considerations as part of its acquisition of SABMiller.

Asahi today announced it has made a final binding offer to AB InBev to acquire Peroni, Grolsch, Meantime and related businesses, with the offer valuing the brands at €2,550m ($2,865m).

The parties will now enter a consultation process, with AB InBev agreeing to a period of exclusivity with Asahi during this time.

If the offer is accepted by AB InBev, it will be conditional on the successful closing of AB InBev’s acquisition of SABMiller (as announced in November last year). AB InBev says it will make a further announcement upon formal acceptance of Asahi’s offer.

Peroni is based in Italy while Grolsch is based in the Netherlands. London-based craft brewer Meantime was acquired by SABMiller​ in May last year. 

Related news

Related products

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Mastering taste challenges in good-for-you products

Mastering taste challenges in good-for-you products

Content provided by Symrise | 12-Sep-2023 | White Paper

When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

The latest plant-based beverage trends in SEA

The latest plant-based beverage trends in SEA

Content provided by Tetra Pak | 27-Mar-2023 | White Paper

Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast