Asian tastes

Nestle's take two on probiotic curd market in India

Nestle's take two on probiotic curd market in India

By Ankush Chibber

In an attempt to rebrand its pitch to Indian customers who are yet to transition towards healthier food products, Nestle India Ltd has phased out its existing probiotic dahi (curd) product in India for a new brand.

Indian food makers may have to drop sodium content

Indian food makers may have to drop sodium content

By Ankush Chibber

Food manufacturers in India may have to gradually reduce the salt content in their packaged food products if a proposal from the Indian Council of Medical Research (ICMR) is accepted as a standard.

BRIC by BRIC: Building new strategies is key in new markets

No one strategy for all BRIC countries, says paper

By Ankush Chibber

Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.