Dual strategies: Nestle Malaysia hopes ‘core brand strength’ and local production can beat ‘subdued’ consumer sentiment

By Pearly Neo

02-Apr-2024 - Last updated on 02-Apr-2024 at 02:48 GMT

Nestle Malaysia believes that the strength of its core brands such as KitKat and Maggi, as well as the advantages of its large local production operations, will serve it well in overcoming current ‘subdued’ consumer sentiment in the country.

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