Speaker Spotlights: Growth Asia Summit 2022

Impossible Foods to reveal the tools for sustained plant-based success in APAC – Growth Asia Summit

By Gary Scattergood contact

- Last updated on GMT

Impossible Foods to reveal strategies for plant-based success in APAC

Related tags: plant-based, plant-based meat, Protein

The industry exec who has overseen Impossible Foods’ expansion across Singapore and the UAE will be shining the spotlight on the tools for sustained plant-based success in APAC at our forthcoming Growth Asia Summit in Singapore.

The three day event will take place at the iconic Marina Bay Sands venue from 11-13 October​.

It will feature extensive expert insights from a raft of big-name brands, leading academics, policy experts, and the most innovative suppliers, all focusing on the region with biggest growth potential for food, beverage, supplements, functional products and nutrition – Asia.

The 2022 face-to-face summit will feature:

  • Day one dedicated to Healthy Ageing,​ incorporating our long-standing Healthy Ageing APAC Summit​, in a region where 1.3bn people will be over the age of 60 by 2050.
  • Day two will be dedicated to Probiotics, Prebiotics and the Microbiome,​ incorporating our established Probiota Asia​ summit, as we connect the worlds of business and science in these fascinating, and booming, categories.
  • And day three will be dedicated to Protein​, incorporating our Protein Vision​ event, as we shine the spotlight on one of the fastest-growing categories, plant-based protein, as well as detailing the latest innovation in the emerging cultivated product space, and of course the traditional meat, dairy and seafood sectors.

Today we can reveal that Laurent Stévenart, Singapore and UAE Country Manager, Impossible Foods, will deliver a keynote presentation titled ‘For the love of meat: Impossible Foods' tools for plant-based success’.

His synopsis states: Demand for plant-based meat is set to skyrocket an estimated 200% over the next few years in major Asia Pacific markets, and Impossible Foods is one of the fastest growing companies in the category. This talk will assess how the company plans to continue to compete against conventional meat with innovative products made from plants, with a focus on meeting key consumer demands spanning taste, nutritional value and affordability.”

Key takeaways will include:

  • How to cultivate an appetite for plant-based meat amongst meat-lovers in Asia
  • Key strategies for growing brand recognition and presence in the plant-based category
  • The importance of developing an innovative product pipeline that can truly compete with conventional meat on everything consumers value

Laurent is the Singapore and UAE Country Manager of Impossible Foods, and has previously led the commercial teams at Deliveroo in Belgium and Singapore, where he managed a portfolio of over 6,000 restaurants.

The full list of confirmed speakers is:

  • Gerben Kamps, Head of Global Business Development of Seafood Alternatives,  Thai Union Group
  • Mimi Kumar, Director Product Development, International, Blackmores
  • Dr. Zhanyou Yun, Assistant President, Yili
  • Laurent Stévenart, Singapore and UAE Country Manager, Impossible Foods
  • Dr Sunny Wong, Associate Professor, Lee Kong Chian School of Medicine, Nanyang Technological University Singapore
  • Angela Brady, External Innovation & Partnering Director, and Regina Karim, MD, Senior Global Science Communication and Claims Manager, H&H Group (parent company of Biostime and Swisse)
  • Dr Daisuke Fujiwara, General Manager, Health Science Department, Kirin Holdings
  • Dr Shao Quan Liu, Associate Professor, National University of Singapore (NUS), Food Science and Technology
  • Aaron Yeo, Director of Operations, GOOD Meat 
  • Dr Shan May Yong, Principal Scientist, Bioefficacy and Bioactive Discovery, Brands Suntory
  • Professor Brian Kennedy, Distinguished Professor, Department of Biochemistry and Physiology, Yong Loo Lin School of Medicine, National University of Singapore
  • Alicia Ng, Vice President and Head of R&D for Wider Asia, GSK Consumer Healthcare
  • Jesse Gu, Head of Sales and Marketing, BYHEALTH International
  • Carrie Chan, Founder & Chief Executive Officer, Avant
  • Evan Hayes, Managing Director Asia Pacific, Factors Group
  • Dr Saishreyas Sundarajoo, Head of Clinical Affairs, AMiLi
  • Nathan Cheong, CEO, Melrose Health
  • Dr Roberto Grau, Professor of Microbiology and Head of the Molecular Biology Laboratory, Universidad Nacional de Rosario (UNR) and Consejo Nacional de Investigaciones Científicas y Tecnológicas (CONICET), Argentina
  • Sanghyun Lim, Principal Researcher, Cell Biotech
  • Tony Hunter, Global Strategic Foresight Consultant, Food Scientist and Speaker, Food Futurist
  • Dr Dai Chen, Research Fellow, National University of Singapore (NUS) and CTO Probicient

We will also be hosting a condensed digital event, consisting of three 90-minute broadcasts on the same topics the following week, from 18-20 October.

Throughout both events, FoodNavigator-Asia.com​ and NutraIngredients-Asia.com​ will help you understand how the industry can best navigate the region’s highly diverse consumer, regulatory, cultural and economic landscape in order to reap the substantial rewards on offer.

Gary Scattergood, Editor-in-Chief of both titles and Regional Head: APAC at publisher William Reed’s Global Brands division, said: “We are delighted to be able to return to live events here in Singapore, home to our regional HQ, and are thrilled with the stellar line-up of industry experts who will be sharing their insights.

“We can’t wait to welcome everyone to our summit as we showcase the huge potential for growth across the Healthy Ageing, Probiotics, Prebiotics and the Microbiome, and Protein sectors here in Asia.”

Register as a delegate today.

We also have extensive sponsorship opportunities for innovative brands to partner with us to showcase their solutions across the Healthy Ageing category, Probiotics, Prebiotics and Microbiome space, and the Protein sectors. For more information, contact Sueann.peh@wrbm.com​.

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