‘Red meat industry facing unprecedented climate, with challenges ahead'

PrimeX software connects buyers and sellers of red meat through its e-commerce platform. The user friendly platform has received domestic accolades and has represented Australian tech at the UNECE, Geneva.

Covid travel restrictions

“With Australian red-meat exporters facing market entry disruption, covid-19 travel restrictions and supply chain challenges, Australian red-meat processors have a unique opportunity to overhaul the traditional way of doing business by embracing technology and future-proofing trade,​” said Michael Chandler, founder, PrimeX Connect.

“The red meat industry still predominantly conducts trade via a combination of phone calls, we-chat, text messages, Whatsapp and email and there is huge efficiency and cash-flow upside in adopting an alternative technology.​

“Covid-19 has presented an opportunity for businesses to collaborate and bring customers together, this can be achieved by using PrimeX especially whilst working remotely​.”

Chandler added, pioneering red-meat suppliers are seeing huge upside from embracing this technology. ANZCO Foods is one of the early adopters of the platform which digitally connects them with their customers.

“ANZCO are an incredibly progressive company and it’s a privilege to be able to support and enhance their strong existing infrastructure with the PrimeX platform​,” said Chandler.

“We are providing ANZCO customers a world class, straight forward, communication process, making the sales process seamless.​

“Our primary objective is to make business easier and more efficient for ANZCO and their customers. Analytics directly show additional revenue opportunities and how to further maximise workflow efficiency​.”

Growth projections

Rick Walker, GM, sales & marketing, ANZCO, added PrimeX helps to  enrich its relationship with its customers and complements its sales strategy and growth projections. 

“It is a valuable addition to the way we do business with a broad cross section of our customer base, because it’s immediate and mobile,​” he said.

“While direct personal relationships with our customers will always be important to the way ANZCO does business, PrimeX offers the chance to complement and streamline our traditional communication channels, which more of our customers are indicating is important to them in the digital world in which we live in today​.”