Zero hero? Heineken wants no-alcohol beer to rival Coke in Singapore following Europe sales boom
By Pearly Neo
- Last updated on
Heineken’s new zero-alcohol beer Heineken 0.0 is the brand’s pioneering foray into the Low and No Alcohol (LNA) category in Singapore, with the firm targeting availability in locations such as salad bars, gyms and offices as it seeks to rival soft drinks giants such as Coca-Cola.