The search is on for New Zealand meat ambassador

07-Aug-2014 - Last updated on 08-Aug-2014 at 10:22 GMT

The annual scholarship is now in its fourth year and its aimed at people aged 22-32 years-old

Related tags Nations beef alliance Beef Lamb

New Zealand meat bosses have launched a search for a young farmer to represent the sector on the world stage.

Beef + Lamb New Zealand has launched a scholarship which will give one young beef producer the chance to attend the Five Nations Beef Alliance conference and young leaders programme in the US this October.

The annual scholarship, now in its fourth year, is aimed at people within the industry aged 22-32, who can demonstrate a passion for the sector and its future direction.

Doug Macredie, project manager, sector capability, said: "We’re expecting a strong line-up of candidates vying for the opportunity to represent New Zealand beef on the world stage.

"Past winners Richard Morrison (2011), Peter Fitz-Herbert (2012) and Lauren McWilliam (2013) have all been great ambassadors for New Zealand and – while it’s an exciting opportunity for them – it’s also an investment in the future leadership of our sector."

The Five Nations Beef Alliance meets annualy to look at tactics to grow global beef trading, also offers a platform for the countries involved, Australia, Canada, Mexico, New Zealand and the US to discuss any mutual concerns.

This year’s conference and young leaders programme take place in Corpus Christi and Austin, Texas from 4-11 October.