Kirin is looking to fast-track meeting its targets in whiskey export sales by the end of this year, given the rapid growth it has already seen for the business in overseas markets.
Beverage giant Kirin has been focusing extra marketing efforts into its non-alcoholic beer option Kirin Green’s Free and its own-brand whiskey Riku in a new push to expand market share.
Alcohol giant Kirin has launched out its first hard seltzers in Japan as well as a new whiskey in response to rising trends surrounding ready-to-drink (RTD) consumption and sustained interest in the country’s whiskey sector.
Taiwan-based Kavalan Distillery has predicted that the whiskey sector in Asia is set to be driven by premium and ready-to-drink (RTD) products in 2022, while also revealing its secret to winning over 100 international awards last year.
Diageo has made a minority investment in Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies, through accelerator Distell Ventures.
