‘Biggest priority’: Bayer seeks to capture pan-India vitamin market with newly formed local team and star SKUs 06-Jul-2021 By Tingmin Koe Bayer has officially launched its consumer health division in India and the German MNC is eyeing penetration into both metro and rural vitamin and mineral supplement (VMS) markets with its reformulated bestseller Supradyn.
Toxicity tracking: New Australian data reveals vitamin and mineral cases rising by 9% per year 02-Mar-2021 By Tingmin Koe Reported toxicity cases involving vitamins and minerals increased by 9.6 per cent each year between 2014 and 2019 in Australia, according to new data.