Peru is hoping to boost sales of its ‘immunity-boosting’ superfoods in Singapore after launching a promotional drive, spearheaded by Promperú, the tourism board for Peru under the Ministry of Foreign Trade and Tourism.
Nestle is conducting consumer testing with a view to expanding its customisable 'superfood' drink product, nesQino, to more APAC markets, after an initial launch in China via e-commerce platform Tmall.
Leading Aussie herbalist Gerald Quigley says he is not surprised that an estimated 95% of Australians do not eat the recommended portions of fruits and vegetables each day, but has argued that superfood fads are not the solution.
Singaporean start-up Doki Doki is bang on board with current health and wellness trends as it it targets opportunities in the Asia Pacific market – with its superfood puree product being dairy-free, gluten-free, vegan and containing no artificial additives.
Bella Pupa, touted as the world’s first silkworm powder snack, has been launched in China as a ‘sustainable and nutritious product’ benefitting from the availability of 500.000 tons of silkworm farmed in the country each year.
