South Korea’s Ministry of Food and Drug Safety (MFDS) is taking action against 21 e-commerce websites selling protein bars marketed with ‘fake’ claims, including body fat reduction and muscle strength related statements.
Singapore-based start-up Altimate Nutrition is on track to launch its debut bar made from cricket protein this year and become the first company to produce insect foods and supplements in the country.
California-based Zeno Functional Foods announced it has plans to enter several Asian markets in late 2020 with its protein bar, Sobar, which claims to reduce alcohol absorption.
There is a huge opportunity for brands based in the Middle East to jump on the healthy snacking trend, with protein bars in particular set to experience sustained growth.
