We look at how infant nutrition brands are taking on an omnichannel retail approach for their operations in China, the problem of infant formula marketing in Vietnam, as well as how probiotic brand BioGaia is seeing potential in practitioner channels.
Singapore supermarket chain NTUC FairPrice has its eye on a ‘seamless omni-channel experience’ for consumers, powered by its revamped e-commerce platform and automated online fulfilment system.
‘New retail’ — where online and offline strategies converge — may be the sector’s hottest topic after it was coined by Alibaba founder Jack Ma last year, but what is the thought behind the buzz word?
Online grocery sales in China will grow 286% by 2022 — accounting for 11.1% of the country’s total market — as the retail market continues to undergo unprecedented change.
Alibaba says it has already completed transforming a quarter of RT-Mart’s 400 China stores, equipping them with ‘new retail’ technology designed to bridge the gap between e-commerce and traditional bricks-and-mortar operations.