Rice noodle brand Foodle Noodle has launched its first clean label instant cup noodles range in Thailand, offering local flavours with all-organic ingredients as a healthier, more convenient option to appeal to younger consumers leading a fast-paced lifestyle.
South Korea has chosen to focus on national staple food ramen as the first target for the enforcement of its new reduced sodium labelling rules, doubling down on the category by announcing the specific sodium values for manufacturers to adhere to.
Singaporean food tech firm KosmodeHealth has successfully demonstrated the low-GI - or rather, 'zero-GI' - benefits of its W0W Noodles with evidence from a new research study.
Healthier noodle brand Mr Lee’s Noodles has big plans for the Asian market, but has had to redefine its packaging to take climate and humidity concerns into consideration, as well as explore a new pricing strategy to meet the needs of markets in the region.
Japanese cup noodle pioneers Nissin is launching dual-flavoured products that can also be washed down with a cup-noodle flavoured soda range, as it marks the brand’s 50th anniversary this year.
Nissin is eliminating the use of lid-closing stickers on its cup noodle packaging, replacing it with a new innovation, in a bid to reduce plastic waste.
Taiwanese noodles and condiments firm Kung-Fu Mama has its eye on more major supermarkets in the United Kingdom after securing initial listings with Sainsbury’s on the back of booming local success with its traditional sun-dried noodles.
Japanese cup noodle pioneer Nissin Food Products has launched a high protein, low carbohydrate range, as well as a solidifying agent for leftover soup in a string of innovations to mark the golden anniversary of its flagship products.
A Singapore food tech firm that upcycles barley into healthier noodles wants to partner with major brewers and beverage brands to put their by-products to better use.