Singapore's first locally-made meat-free brand ALTN, manufactured by Tee Yih Jia (TYJ) Food Manufacturing, is eyeing exports to Asia, EU, Oceania and US by Q2 of this year, as well as launching in its domestic retail market.
Regulatory and consumer demands are converging to drive free-from demand in APAC, with government action around sugar taxes and regional preferences for meat-free and dairy-free products spurring innovation.