Kirin is looking to accelerate one of the Japanese government’s priority export items – whiskey – in the US and EU, while also backing an industry-wide effort to boost consumer awareness.
South Korea is looking to upgrade the local traditional liquor sector from both a regulatory and marketing perspective in order to better capitalise on the Korean Hallyu wave.
Concerns that India faces a significant public health risk from counterfeiters making beverages featuring alcohol from hand sanitisers have been voiced by a trade association, which claims the problem is being aggravated by liquor shortages in the country.
The Indian state of Uttar Pradesh has passed several amendments to penalties for offenders involved in liquor adulteration, including prosecution under National Security Act (NSA) and Gangster Act.
