Beverage giant PepsiCo believes there is enormous potential to develop a broad and varied portfolio of active hydration beverages for consumers in the APAC market, based on the wide spectrum of active lifestyle needs in the region.
Fast&Up is adding new variations of its electrolytes products, including ready-to-drink and powder stick packs, as it seeks to capture greater market share in the hydration sector.
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
India's vegan nutraceutical firm Unived has co-created a hydration formula with two professional runners; Olympic athlete Rachel Schneider and elite trail runner Sandi Nypaver.
Coca-Cola India has launched its first-ever beverage targeting sports hydration, which it claims will provide ‘that powerful push required’ for sports activities due to a special formulation of minerals.