China’s hard seltzers market needs to agree on a standardised name in Mandarin for the category before it can truly live up to its growth potential, even with the likes of Coca Cola, Suntory and Camus Cognac ploughing in resources.
China’s first homegrown hard seltzer brand ZEYA has big plans to expand its production and distribution both in and out of its home market after closing its seed funding round led by multinational luxury cognac brand Camus Cognac.
Alcohol giant Kirin has launched out its first hard seltzers in Japan as well as a new whiskey in response to rising trends surrounding ready-to-drink (RTD) consumption and sustained interest in the country’s whiskey sector.
China’s first hard seltzer company, ZEYA, has turned the attention to supermarkets and on-trade channels, after pivoting from e-commerce which accounted for the majority of sales over the last few pandemic-stricken years.
Japanese brewery giant Sapporo is debuting its first hard seltzer products and a beer-like beverage across supermarkets and convenience stores nationwide, as it looks to strengthen its home-consumption portfolio amid the COVID-19 pandemic.
Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...