China’s State Administration for Market Regulation (SAMR) is implementing stringent new rules on the advertising of health foods, Foods for Special Medical Purposes (FSMPs), and medical devices from May this year.
Health supplements brands are prohibited from engaging celebrities to endorse their products, the Chinese authorities have again warned, in a move which an expert says is targeted at a ‘grey area’ for overseas brands.
Seven-out-of 10 online shopping complaints received by Beijing Internet Court from September 2018 to October 2019 were related to food and health food products.
