Social media e-commerce marketing is emerging as a crucial marketing platform for health products such as supplements to appeal to consumers in China in the post-COVID-19 era, while the role of daigou in Chinese cross-border e-commerce has drastically...
Infant formula maker Bubs reported a record high gross revenue coming from corporate daigou companies, which help individual sellers navigate hurdles such as procurement and deliveries.
China’s corporate daigou channel is witnessing high growth momentum and demand for infant formulas is exceeding pre-COVID-19 levels, according to Australian infant formula maker Bubs.
A series of COVID-19 related lockdowns and travel restrictions has weakened the daigou retail channel for several health and nutrition brands in Australia, with brands such as Swisse, Bubs, and Nuchev, reporting sales slumps from the once lucrative channel.
