Cultivated meat pioneers GOOD Meat believes a stronger ecosystem and more collaboration is needed to convince the wider industry and consumers of its transformative potential.
Cultivated meat pioneers GOOD Meat says that consumer awareness of such products is still relatively low in the Middle East, but that there is significant interest to purchase once they have been exposed to the concept.
There is still a long way to go for cell-cultured meat to become a viable meat alternative due to factors such as the large investment required, cost to the consumer, scalability and the bioavailability of nutrients for good nutrition.
While it’s hard to visualize what a commercial cell-based meat plant might look like as no player in this embryonic field is yet producing it at scale, delegates at a conference in San Francisco were given some insights into how firms are approaching...
San Francisco-based JUST - best-known for its plant-based eggs and mayo – has struck a deal with Japanese Wagyu beef producer Toriyama, and meat and seafood supplier Awano Food Group, to develop, sell, and market cell-cultured Wagyu beef products.