Singapore-based beverage giant Yeo Hiap Seng (Yeo’s) has finally found its way back into the black thanks to positive growth in South East Asian markets, despite its recent leadership overhaul and negative China performance.
Beverage giant Yeo’s has reformulated its portfolio so that all products will contain less than 5% of sugar by 2023, in line with both consumer tastes and upcoming regulatory measures in Singapore.
Branding experts spearheading successful Nestle and Yeo’s marketing campaigns amidst the COVID-19 pandemic have highlighted the importance for food and beverage brands to fulfil consumers’ emotional needs via digital strategies in order to ensure continued...
Singapore F&B heavyweight Yeo Hiap Seng (Yeo’s) is making plans to reformulate as many products as it can within its beverage portfolio to both keep up with consumer trends, as well as fall in line with upcoming government standards.
