Steak

Mongolian producer targets Chinese New Year with imported range

Mongolian producer targets Chinese New Year with imported range

By Mark Godfrey

Leading local beef player in Inner Mongolia, the Kerchin Cattle Industry Co, has been targeting this week’s Chinese New Year rush market with two lines of ‘Family Beef’ featuring Australian strip loin steak in easy-to-use packaging.

The three key selling points for meat in Asia are “quality, brand and health”

Quality, brand and health sell meat in Asia

By Georgi Gyton

The three key selling points for meat in Asia are “quality, brand and health”, according to Victoria Santini, head of Asia at the Institute of Grocery Distribution (IGD).

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