Aleph Farms aims to become the world’s first halal-certified cultivated meat producer, as it ramps up production capabilities for the commercial launch of its cultivated steak in Asia this year, while also laying eyes on global expansion.
Leading local beef player in Inner Mongolia, the Kerchin Cattle Industry Co, has been targeting this week’s Chinese New Year rush market with two lines of ‘Family Beef’ featuring Australian strip loin steak in easy-to-use packaging.
The three key selling points for meat in Asia are “quality, brand and health”, according to Victoria Santini, head of Asia at the Institute of Grocery Distribution (IGD).
It’s unconventional as most butcher shops go... but the ‘Kerchin Beef Shop’ outlet on Beijing’s Baijiazhuang lu is a hive of activity on a weekday afternoon.
