Pringles says its Passport Flavours potato chip series - featuring London Fish and Chips, and New York Cheeseburger editions - are finding favour in Asia, as the firm seeks to banish the blues caused by travel restrictions.
The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.
The acquisition of Pringles back in 2012 has tripled the scale of Kellogg in some emerging markets – completely changing the nature of business, its CEO says.
Pringles brand awareness is varied across Asia Pacific but commercial innovations like seasonal marketing and in-store promotions should deepen traction, Kellogg’s Asia Pacific president says.
Japanese food major Morinaga who secured the sales rights for Pringles in Japan should tap into the imports trend and push original US flavours on the market, not Japanese imitations, an industry source says.
