Beer giant Carlsberg Malaysia has renewed its commitment to investing into both its premium products strategy as well as e-commerce presence, despite seeing poorer year-on-year performances on both fronts in the last year.
Premium organic tea brand English Tea Shop has designated the Asia Pacific region as its next major target market after a decade of growth in Europe, citing growing consumer demands for premiumisation and products designed for gifting as strong drivers.
Ukraine’s Nemiroff Vodka is banking on its premium vodka offerings made via a combination of multiple filtration stages and high-quality wheat to expand its progress into major targets in the Asia Pacific region.
Instant noodles and premium products led strong growth in China’s packaged food sector throughout 2022 - but significant inflationary price hikes mean that this continuous growth is unlikely for 2023, according to a new local report.
Australian gin specialist firm Four Pillars' newly-appointed regional head of Asia believes that regional demand for premium and craft gin is on the rise, which will help the company build on its significant export markets growth in 2020.
South Korea is looking to expand its premium air-flown foods export target list to include other Asian countries from Hong Kong to Thailand after a successful pilot with strawberry-only export flights to Singapore.
Energy drink giant Red Bull believes that product localisation and development of the premium segment are logical next steps for the market in Asia Pacific, even as its original formulation continues to dominate sales.