Australian gin specialist firm Four Pillars' newly-appointed regional head of Asia believes that regional demand for premium and craft gin is on the rise, which will help the company build on its significant export markets growth in 2020.
South Korea is looking to expand its premium air-flown foods export target list to include other Asian countries from Hong Kong to Thailand after a successful pilot with strawberry-only export flights to Singapore.
Energy drink giant Red Bull believes that product localisation and development of the premium segment are logical next steps for the market in Asia Pacific, even as its original formulation continues to dominate sales.
