Porridge

Cereal makers should consider incorporating black grains into products in China because of the health connotations, Datamonitor Consumer says

Digging into innovation & NPD with Datamonitor consumer

Black cereal: How to make a splash in China

By Kacey CULLINEY

Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.

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