PepsiCo is putting local culture and comfort at the heart of its NPD strategy in China with the launch of its first domestic market-inspired launch – an Osmanthus-flavoured soft drink.
Suntory Beverage & Food is set to launch its new Pepsi Japan Cola exclusively in the country next month, in its latest bid to put the fizz back into the market as consumers increasingly opt for healthier options.
Pakistan looks set to be a prime upcoming market for Pepsi and Coca-Cola, as its government has claimed both companies will invest US$1.2bn in the country over the next five years.
The Federal Court of Australia recently dismissed trademark infringement claims brought by Coke against Pepsi over the former’s iconic ‘Contour Bottle’, but lawyers tip the soda scrap to continue.
PepsiCo has launched Pepsi Cola and chicken-flavored potato chips in China and cited the popularity of cola chicken in China, with consumers tossing chicken wings with cola.