Mondelez is seeing markedly diverse behaviours among consumers on tight budgets, and says it is weighing up more promotions on big packs and pushing low-unit price packs.
Mondelez China has launched two limited-edition OREO flavours to tie in with the spring season: Sakura Matcha and Peach Oolong, going all-out with both colourful packaging and collaborative marketing to attract young consumers.
The Abu Dhabi Food and Safety Authority (ADFSA) has warned that misinformation related to food safety on the social media platforms is likely to spike during the Ramadan period.