Beverage giant Vitasoy believes that oat milk is set to be an important avenue of growth for the company across multiple APAC markets including China, Oceania and the Philippines.
Food and beverage brands making oat-based products could stand to capitalise from the results of a new Australian study showing significant potential for oats to be included into more diets, including gluten-free.
Shanghai-based wholegrain product brand Wholly Moly! is anticipating sales to more than double last year’s sales as it looks to offer Chinese consumers a healthier alternative to refined carbohydrates.
THE BIG INTERVIEW: KELLOGG ASIA PACIFIC PRESIDENT – PART I
Kellogg is in a position to drive, shape and ultimately create a cereal category in Asia Pacific, and that’s exactly what it plans on doing, its regional president says.
Indian consumers have universally steered towards healthier breakfast options over the last decade and oat cereals have far outpaced other choices, Nielsen research shows.
Jif peanut butter and Folgers coffee maker JM Smucker has taken an “exciting first step” in its bid to develop a meaningful presence in China with the acquisition of a $35m stake in oat products maker Seamild.