A controversial TV advert featuring religious god Ganesha has been banned by Australia’s Advertising Standards Bureau after admitting it made “substantial flaws” in failing to see the lamb ads’ “discriminatory” nature.
Meat and Livestock Australia’s (MLA) plan to use AU$150m from its members to install X-ray carcase grading technology is facing pressure from the Australian Beef Association (ABA).
The war of words between Meat & Livestock Australia (MLA) and the Australian Beef Association (ABA) has escalated, following criticism of the MLA’s Eastern Young Cattle Indicator (EYCI).
A system for recording the wholesale price of beef will be developed by Meat & Livestock Australia (MLA), following a probe into price transparency by the country’s competition watchdog.
Australia’s push to re-define its agricultural produce under a unified name - ‘True Aussie’ that signifies products are clean, green and safe - is helping the country’s meat exporters, claim industry leaders.
The high Australian dollar and problems in major world economies are hampering Australian exports of beef, according to Meat and Livestock Australia’s (MLA’s) 2012 mid-year cattle projection update.
