The ‘clean label’ trend does not remain stagnant. Mintel’s Emma Schofield, Associate Director, Global Food Science, reveals how the trend is evolving in the face of changing regulation, interest is degrees of processing, and environmentally friendly consumers.
Foods for special medical purposes (FSMP), functional foods, and ease of convenience are three emerging categories that dietary supplements and pharma companies are paying attention to, according to Mintel.
Health concerns are overtaking flavour preferences in China — where dishes are traditionally prepared with substantial amounts of seasonings and spices — and food companies are increasingly using this trend to their advantage.
Market research agency Mintel has identified six new consumer trends that are shaping the Chinese and North Asian consumer landscapes. Within these, health, experience and plastic use are some important key points for food companies to take note of.
Why will cellular agriculture succeed? “Because people don’t want to stop eating meat, they just have an issue with the process beforehand,” says the founder and president of the Cellular Agriculture Society (CAS).
The use of stevia in non-alcoholic beverage launches increased 487% between 2011 and 2015, according to figures from Mintel, with carbonates and RTD iced tea in particular turning to the natural sweetener.