China Shenshan Orchard Holdings (China Shenshan) has established a specialised R&D centre focusing wholly on kiwifruit innovation and the modernisation of the sector, in accordance with the local government’s 2035 vision for agri-food development.
China is experiencing a boom in kiwifruit demand on the back of its premium and healthy connotations, despite already being the world’s top consumer of the fruit.
Food firms looking to enter China have been urged to pay closer attention to Chinese legal requirements and work with local authorities to ensure trademark protection of their products, following Zespri’s ongoing challenges with illegal gold kiwifruit...
New Zealand kiwifruit firm Zespri has its eye on new markets and consumers with its Zespri Red Kiwifruit variety as well as a range of sustainable innovations.
New Zealand kiwi firm Zespri says sales to Japan have soared by 52% in the last five years, with a further 4% rise to 104,000 tonnes forecast for this year.
