Paper pioneers: Kit Kat Japan ditches outer plastic packaging for origami-friendly paper 02-Sep-2019 By Guan Yu Lim Nestle Japan is accelerating its efforts to solve plastic waste by changing KitKat’s outer packaging from plastic to paper.
SPOTLIGHT JAPAN Have a break...have a Kit Kat sushi 13-Feb-2017 By Gary Scattergood Japan is known for its love of weird and wacky Kit Kat flavours, but Nestlé might have just taken the biscuit with its sushi version.
Nestlé to introduce Gold KitKat in Japan for $16 a bar 26-Nov-2015 By Oliver Nieburg Nestlé has launched a one-finger KitKat made with edible gold leaves at its Chocolatory boutiques in Japan.
Innovation watch: Japanese KitKat you can bake 14-Mar-2014 Nestlé has developed a new mini KitKat that can be eaten as a chocolate bar or bake in the oven for two minutes to become like a crispy cookie.
Nestlé Kit Kat tie-up wires into Chinese Android appetite 06-Sep-2013 By Annie-Rose Harrison-Dunn This week’s launch of the new Google Android 4.4 Kit Kat and Nestlé’s tie-in chocolate Android robots is a marketing move worth millions and could help the Kit Kat name grow in emerging markets like China, says Euromonitor International.
Nestlé claims chocolate top spot over Meiji in Japan 18-Feb-2013 By Oliver Nieburg Nestlé claims it now has the leading chocolate brand in Japan with Kit Kat through multiple innovations and emotion marketing.
