Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.
Kirin and Kellogg’s duo-function cereal product, Megmilk’s new business vertical, CRUST Group’s strong results in Japan, latest research findings and more feature in this edition of Japan Focus.
There are ‘big growth opportunities’ for Kellogg’s to be found in the APAC region by diversifying its consumer base and product range, as well as ensuring a broad mix of price points, its South East Asia CMO told us in the second part of an exclusive...
Kellogg’s ASEAN CMO has revealed in the first of a two-part exclusive interview that ‘snackification’ and the rise of naturally functional products are tipped to be two trending areas for the firm in the post-COVID era
The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.
In the latest edition of our need-to-know news featuring the region's biggest brands, we shine the spotlight on MNCs including Nestle, Coca-Cola and Heineken.
