China’s plant-based and cultured meat market is getting increasingly competitive, but industry collaboration and product localisation are going to be crucial if it is to become more ‘relevant’ to consumers.
Eat JUST, Inc, known for its JUST Egg liquid plant-based egg replacement made from the mung bean, has debuted a folded product that requires novice culinary skills to make, said co-founder and CEO Josh Tetrick, whose preferred method of preparation is...
Production of the plant-based JUST Egg will soon take place in Asia for the first time after the US firm sealed a deal with South Korean egg producer GanongBio.
