Instant noodles and premium products led strong growth in China’s packaged food sector throughout 2022 - but significant inflationary price hikes mean that this continuous growth is unlikely for 2023, according to a new local report.
Thai instant noodle giant MAMA has seen its “healthier range” gain popularity in overseas markets such as Greece, but admits that more time is needed for such products to gain a foothold in its local market.
Nestle Malaysia has revealed how instant noodles have successfully sustained continued popularity throughout the pandemic and beyond due to in-home consumption trends, and long-time favourite brand MAGGI’s ability to innovate within the spicy flavours...
Instant noodle firms across the Asia Pacific region are now seeking to reinvent the category beyond affordability and convenience to highlight better-for-you options made with healthier ingredients and processing methods.
New Zealand, Hong Kong, Malaysia and Singapore are the next top targets for healthier noodle brand Mr Lee’s – with the firm focusing on its freeze-dried manufacturing tech as its USP and new product development tailored to Asian tastes.
Singapore food science start-up NamZ is redesigning comfort foods such as instant noodles by using what it terms ‘future fit crops’ to boost sustainability while simultaneously improving consumer health.
Cup noodle giant Nissin aims to expand its business in Asia (excluding China) by over three times to US$ 213mn (JPY 24.1bn) in FY 2021 by focusing on a variety of areas including product development and premium branding.
India’s food regulator will test all brands of instant noodles, pasta and macaroni that contain Tastemaker masala in the wake of what has been labelled by observers as the highest profile case they have ever had to tackle.